The University of Iowa Public Policy Center and the Nationl Safety Council are beginning a national campaign to educate drivers on the safety features their vehicles already have and that are life-saving. Daniel McGehee is the leaderr of the Transportation and Vehicle Safety Research Division at the UI Public Policy Center and is the head of this new campaign. His research shows that new cars feature more and more safety devices that consumers do not know how to use to their fullest potential in order to create a better and safer driving experience. New features such as rear-view cameras and lane departure warning systems are just some of the technology springing up in new cars that will protect consumers. The campaign was launched this Fall in Washington, D.C. and has a website devoted to educating consumers.